Welcome Baby!

Thank you – readers, clients, colleagues, friends and family – for your support and love over the last year. Many of you know that my pregnancy got a little complicated and that I’ve been away from the work I love for quite awhile. Our sweet baby Vivi was delivered via emergency C-section on Good Friday. […]

Think Marketing Ecosystem, Not Sales Funnel

marketing-ecosystem

The infographic below was first brought to my attention in a MarketingProfs post by Ann Handley. What caught my eye is that it answers some common questions I get from clients that are struggling with why and how to integrate social media and content marketing into the traditional marketing techniques they’re familiar with. Here are […]

Marketo Releases Salary Info for Marketing Pros

marketing-market

Today Jason Miller at Marketo released an infographic of interest to those in the field of marketing, or those considering entering it. Check out the infographic below or click the image to visit the original Marketo post.  

Give Customers the Warm Fuzzies

Teddy bears, pre-tossing by scazon, on Flickr

Do you get excited about new customers? Do you just get so excited that someone has expressed an interest in your small business that you can’t contain yourself? No? I had an experience today that gave me the warm fuzzies all over. It made my little marketer’s heart sing to see a big, giant megabank […]

Stealing from Stuttgart

Even in 1948, the Porsche Roadster had a unique shape and identity.

I’ve talked before about how big brands like Heineken have the funds to build shrines to their brand story. Most small businesses don’t have the kind of cash for that, but that’s no excuse not to tell your story. So, steal a few ideas from two more marketing powerhouses and get to work… Porsche – […]