Stealing from Stuttgart

Even in 1948, the Porsche Roadster had a unique shape and identity.

I’ve talked before about how big brands like Heineken have the funds to build shrines to their brand story. Most small businesses don’t have the kind of cash for that, but that’s no excuse not to tell your story. So, steal a few ideas from two more marketing powerhouses and get to work… Porsche – […]

Brewing a Big Brand: The Heineken Experience

Evolution of the Heineken logo and bottles. The red star and the Heineken lips have always been prominent. The five-pointed star represents the natural elements earth, air, fire and water, along with magic, which the first brewers thought was responsible for creating alcohol in the beer.

When you think of Amsterdam, marketing is not the first thing that comes to mind, right? You probably think Red Light District, legal marijuana and college kids partying themselves stupid. Aside from those things (which are actually on the decline), the city is filled with interesting architecture, a maze of canals, cuisine from every corner […]

Trier & Wehlen – June 2011

Porta Nigra, Trier, Germany

Now that we live so close to the German wine country (my American friends refer to it lovingly as “The Wine-land” instead of the Rhineland), we’ve got to visit, right? We took a drive to Trier on Saturday morning. Trier is one of the oldest Roman cities in Germany. We visited the Porta Nigra, an […]

Bamberg – April 2011

See the tower WAY in the distance? That's Altenburg Castle.

And while we’re checking out our neighbors, we might as well see Bamberg, right? Turns out some of my maternal grandmother’s family is from Bamberg, so it was neat to feel a little connection with the city. This city felt more welcoming to us than the other places we visited so far. It was small, […]

Nurnberg – April 2011

Much of the wall surrounding the Aldstadt (old city) was destroyed in WWII, but this part survived and has been preserved.

We’ll live in Erlangen this summer, but it’s good to know your neighbors so we took a daytrip to Nurnberg. There’s plenty of history here, but it was cold and we were mostly concerned with the food and the beer. Without really meaning to, we stumbled into the most famous sausage house in the city. […]