Cows Make Great Marketers

If you’ve visited any city of size in the South, you’ve probably heard of Chick-fil-A. Their chicken sandwiches are the pinnacle of tasty and quick food, all served by a super-polite staff. They’ve also got some of the best integrated marketing campaigns – all based on the company’s bovine mascots. [View the story “Cows Make […]

Marketo Releases Salary Info for Marketing Pros


Today Jason Miller at Marketo released an infographic of interest to those in the field of marketing, or those considering entering it. Check out the infographic below or click the image to visit the original Marketo post.  

How important is your Twitter bio?


When someone new followed me, I used to look at the bio, the most recent tweets, then check out the website listed in their profile. It seemed like a good way to get to know the folks. This thorough method also helped me get to know the folks I decided to follow back, so they […]

How to Turn Pictures into a YouTube Video


As small businesses, we often lust after what we don’t have or can’t yet afford, right? When it comes to online marketing, we wish we had a flashier website, more Facebook fans, a million Twitter followers, and a rockin’ YouTube channel. But those things take time, effort, cash, and in the case of video, equipment. […]

Do You Welcome New Followers?

When you get new followers on Twitter, what do you do? Do you hit the delete button and send that pesky notification email right to the Trash? Or do you look at the profile, check the person out, or maybe even follow back? Do you bother to thank them for their time and attention? If […]