Cows Make Great Marketers

If you’ve visited any city of size in the South, you’ve probably heard of Chick-fil-A. Their chicken sandwiches are the pinnacle of tasty and quick food, all served by a super-polite staff. They’ve also got some of the best integrated marketing campaigns – all based on the company’s bovine mascots. [View the story “Cows Make […]

How important is your Twitter bio?


When someone new followed me, I used to look at the bio, the most recent tweets, then check out the website listed in their profile. It seemed like a good way to get to know the folks. This thorough method also helped me get to know the folks I decided to follow back, so they […]

Do You Welcome New Followers?

When you get new followers on Twitter, what do you do? Do you hit the delete button and send that pesky notification email right to the Trash? Or do you look at the profile, check the person out, or maybe even follow back? Do you bother to thank them for their time and attention? If […]

How to Make Your Corporate Blog Better

[View the story “How to Make Your Corporate Blog Better” on Storify]

The Test of Time

[View the story “The Test of Time” on Storify]